[ Market research. end-to-end run by ai ]

Customer insights.

On demand.

Customer insights.

On demand.

Ask a question. Get the insight. In minutes, at a fraction of the cost. experial handles research end to end.

Self-serve with AI, or let our team run it for you.

Trusted by teams at

[01]

why teams choose experial

Research that used to take weeks now takes minutes.

30 min

30 min

30 min

From question to insight
From question to insight

10–100×

10–100×

10–100×

Lower research costs
Lower research costs

AI + Human

AI + Human

AI + Human

Simulated audiences, real people, or both
Simulated audiences, real people, or both

End-to-end

End-to-end

End-to-end

One agent handles the entire workflow
One agent handles the entire workflow

[02]

the product

Just ask.

You don’t need to design a study, write questionnaires, recruit participants, or analyze data. Just tell experial what you need to know.
Align goals, hypotheses, and success criteria before execution begins.

[03]

from question to decision

See it work.

A concept test, start to finish, in the time it takes to run a meeting.

[ you ask ]

You tell us what you want to learn and the decision you’re making; we shape the right approach.

[ experial researches ]

We analyze responses, find the key patterns and turn data into insights.

[ you get ]

You receive decision-ready results, including recommendations where useful.

[04]

for every team

Research without the research work.

Traditional research means specialists, agencies, long timelines, and big budgets. experial turns it into an on-demand capability for every team.

Marketing

Test campaigns, claims, creative, and positioning before you spend.

Which message will perform best?

Product

Validate concepts, prioritize features, and uncover unmet needs.

Which features actually matter?

Pricing

Test willingness to pay, price sensitivity and packaging.

What will customers pay?

Brand

Understand awareness, associations, and differentiation.

How is our brand perceived?

Strategy

Explore markets, segments, competitors, and needs.

Where should we play next?

UX & CX

Find the motivations, pain points, and barriers behind behavior.

Why are customers dropping off?

[05]

human + ai

Use the fastest method for the question.

Not every question needs the same kind of evidence.

AI-simulated audiences

Directional answers in minutes, against highly realistic simulated audiences.

Best for:

iteration

rapid exploration

high-frequency research

Human participants

When a decision needs direct feedback, recruit and research the real audiences that matter — from 300M+ people across integrated panels.

Best for:

customer feedback

high-stakes decisions

validation

real-world evidence

Combine both

Start with AI to explore. Validate with humans. Use both when speed and confidence both matter.

[06]

economics

The economics of research have changed.

Traditional research is expensive because people manually do the work. experial automates the work that makes research slow and costly.

[ traditional research ]

Time taken for a study

Weeks

Total cost of a research study

€10,000+

Time taken for a study

Minutes

Total cost of a research study

a fraction of the cost

a fraction of the cost

The result: the lowest cost per insight. Not because research is less rigorous because the process itself is dramatically more efficient.

[08]

it compounds

Every study makes experial smarter.

Traditional research treats every project as a blank page. experial learns from every study — continuously improving how it understands audiences, designs research, and interprets responses.
Your data stays in the EU and is fully GDPR-compliant.
Validated against human panels in peer-reviewed research (e.g., ICORIA 2025).
More research
better intelligence
better insight
better decisions

Relevant

The right audience for the question.

Structured

The right methodology for the decision.

Evidence-based

Clear findings grounded in research data.

Decision-ready

Insight translated into what to do next.

[08]

it compounds

Every study makes experial smarter.

Traditional research treats every project as a blank page. experial learns from every study — continuously improving how it understands audiences, designs research, and interprets responses.
Your data stays in the EU and is fully GDPR-compliant.
Validated against human panels in peer-reviewed research (e.g., ICORIA 2025).
More research
better intelligence
better insight
better decisions

Relevant

The right audience for the question.

Structured

The right methodology for the decision.

Evidence-based

Clear findings grounded in research data.

Decision-ready

Insight translated into what to do next.

[10]

customer stories

What teams use experial to decide.

[ agency — 55labs ]

“We've run four studies in one afternoon. What used to take six weeks and a significant agency budget was done before our next team meeting”

55labs

[09]

two ways to work

Do it yourself. Or let us do it for you.

Self-serve

Ask the research agent. Describe what you want to know; experial handles the rest: study design, methodology, audience, data collection, analysis, and reporting.

Best for:

teams that want fast, frequent research

Managed

Let our team run it. Have a complex question or a high-stakes decision? Our research team works alongside the platform to manage the whole project for you.

Best for:

complex studies

larger programs

enterprise researcH

Have a customer question?

Have a customer question?

Turn your next business decision into customer insight in minutes.