the first ai-native market research Institute.
[ the first ai-native market research Institute ]
Market Research.
End-to-End Built on AI.
Market Research.
End-to-End Built on AI.
Market Research.
End-to-End Built on AI.
From briefing to board-ready report in 30 minutes with AI-simulated
audiences, real human panelists, or both.
From briefing to board-ready report in 30 minutes with AI-simulated audiences, real human panelists, or both.
From briefing to board-ready report in 30 minutes with AI-simulated audiences, real human panelists, or both.
Trusted by professionals at
Trusted by professionals at
[01]
the old system
Traditional market research was broken.
Traditional market
research was broken.
Traditional market research was broken.
Unmotivated participants
Unmotivated participants
Unrepresentative panels
Unrepresentative panels
Experts who made it costly and slow
[02]
The Solution
On-Demand
Market Research Institute
On-Demand
Market Research Institute
[01]
ALFI
Audience Simulation Model
ALFI simulates your audience using foundation models, live web data, proprietary knowledge, and human-calibrated insights.
[02]
DARVIS
AI Research Agent
Describe what you want to find out. DARVIS turns your business question into a complete study including methodology, questionnaire, and a sampling recommendation.
Run your first study
Audience Simulation Model
Fig. 1.1
[01]
ALFI
Audience Simulation Model
ALFI simulates your audience using foundation models, live web data, proprietary knowledge, and human-calibrated insights.
[02]
DARVIS
AI Research Agent
Describe what you want to find out. DARVIS turns your business question into a complete study including methodology, questionnaire, and a sampling recommendation.
Run your first study
Audience Simulation Model
Fig. 1.1
[03]
How It Works
From Question to
Insight in 30 Minutes
Question to Insight in 30 Minutes
Describe what you want to find out.
DARVIS takes it from there.
Describe what you want to find out.
DARVIS takes it from there.
[01]
Briefing
Briefing
Describe what you want to find out in plain language. No research expertise required.
Describe what you want to find out in plain language. No research expertise required.
[02]
Study Plan
Study Plan
DARVIS turns your briefing into a complete study plan with methodology, questionnaire, and sampling recommendations.
DARVIS turns your briefing into a complete study plan with methodology, questionnaire, and sampling recommendations.
[03]
Report
Report
DARVIS autonomously gathers responses, analyzes results, and delivers board-ready reports with actionable recommendations.
DARVIS autonomously gathers responses, analyzes results, and delivers board-ready reports with actionable recommendations.
[04]
market disruption
This Is the Industrial Revolution in Market Research
This Is the Industrial Revolution in Market Research
The same quality of insight at 1% of the cost in 1% of the time. Not because we cut corners. Because we cut out everything that was slowing research down.
Market Research Agency
5 Weeks
Briefing to research report
€10,000+
€10,000+
experial
30 Minutes
Briefing to research report
€100
€100
[05]
Compounding Intelligence
Your Research
Compounds Over Time.
Your Research
Compounds Over Time.
With experial, every study feeds back into your Knowledge Hub and calibrates your audience model making the next study smarter, and more accurate.
With experial, every study feeds back into your Knowledge Hub and calibrates your audience model making the next study smarter, and more accurate.
the old way vs. the new way
Fig. 3.0
[06]
Use Cases
Here's what teams use
experial for most.
Here's what teams use experial for most.
Ad & Creative
Pre-Testing
Concept
Testing
Brand & Audience Understanding
Pricing
Research
Test multiple creatives with your exact target audience before a single euro goes into media spend. Get directional results in hours not after the campaign has already run.
Run your first study
Ad & Creative Pre-Testing
Concept Testing
Brand & Audience Understanding
Pricing Research
Test multiple creatives with your exact target audience before a single euro goes into media spend. Get directional results in hours not after the campaign has already run.
Run your first study
What Our Clients Say
[07]
Latest Research
Latest Research
Synthetische Zielgruppen im Pre-Testing von Werbemitteln: Eine Typologie und Analyse zur Sicherstellung der Validität.
Authors
Klinke, T., Fadl, N., & Fadl, B.
Published:
Transfer (2025)
learn more
Synthetische Zielgruppen im Pre-Testing von Werbemitteln: Eine Typologie und Analyse zur Sicherstellung der Validität.
Authors
Klinke, T., Fadl, N., & Fadl, B.
Published:
Transfer (2025)
learn more
Synthetische Zielgruppen im Pre-Testing von Werbemitteln: Eine Typologie und Analyse zur Sicherstellung der Validität.
Authors
Klinke, T., Fadl, N., & Fadl, B.
Published:
Transfer (2025)
learn more
Digitale Teilnehmer in der Werbeforschung: Untersuchung der Auswirkungen des Informationsumfangs und menschlicher Verankerung auf KI-generierte Stichproben.
Authors
Klinke, T., Prior, S., Langner, T., & Fadl, N.
Published:
ICORIA (2025)
learn more
Digitale Teilnehmer in der Werbeforschung: Untersuchung der Auswirkungen des Informationsumfangs und menschlicher Verankerung auf KI-generierte Stichproben.
Authors
Klinke, T., Prior, S., Langner, T., & Fadl, N.
Published:
ICORIA (2025)
learn more
Digitale Teilnehmer in der Werbeforschung: Untersuchung der Auswirkungen des Informationsumfangs und menschlicher Verankerung auf KI-generierte Stichproben.
Authors
Klinke, T., Prior, S., Langner, T., & Fadl, N.
Published:
ICORIA (2025)
learn more
Digital Customer Twins: Eine neue Ära der Marktforschung.
Authors
Klinke, T., Schmitt, B., & Fadl, N.
Published:
Transfer (2024)
learn more
Digital Customer Twins: Eine neue Ära der Marktforschung.
Authors
Klinke, T., Schmitt, B., & Fadl, N.
Published:
Transfer (2024)
learn more
Digital Customer Twins: Eine neue Ära der Marktforschung.
Authors
Klinke, T., Schmitt, B., & Fadl, N.
Published:
Transfer (2024)
learn more
WE DON'T JUST RUN STUDIES.
WE BUILD YOUR CUSTOMER INTELLIGENCE INFRASTRUCTURE.
WE DON'T JUST RUN STUDIES.
WE BUILD YOUR CUSTOMER INTELLIGENCE INFRASTRUCTURE.
[08]
Next Step
Ready
for Evidence?
Ready
for Evidence?
Ready for Evidence?
Your On-Demand Market Research Institute. Starting Today.
Your on demand research institute.
© 2026 experial GmbH. All rights reserved.
Your on demand research institute.
© 2026 experial GmbH. All rights reserved.
Your on demand research institute.
© 2026 experial GmbH. All rights reserved.