Ad & Creative Pre-Testing

Test Your Campaign Before You Spend.

Test Your Campaign

Before You Spend.

Test Your Campaign Before You Spend.

Validate ad concepts, headlines, and creatives with your exact target audience in hours, not weeks. Before a single euro goes into media.

Run your first study

download sample report

Trusted by professionals at

[02]

THE PROBLEM

By the time you get results, the budget is already spent.

Ad pre-testing typically takes 4–6 weeks to complete.

Costs often exceed €20,000 per study.

Creative decisions rely on intuition, allowing underperforming ads to waste media spend.

Many campaigns launch without testing or receive feedback too late to act.

[03]

Compounding Intelligence

How experial solves it.

Describe your campaign and target audience in plain language. DARVIS designs the study, ALFI simulates your audience, and you receive a ranked comparison of your concepts within 30 minutes.

Run your first study

Prompt

Which campaign concept lands? Which headline drives action? Test multiple creatives with your exact target audience before a single euro goes into media spend. Get directional results in hours — not after the campaign has already run.

Target audience

Region

Germany

Age Range

18-34

Purchase Behavior

Frequently or occasionally purchase snacks or chocolate at supermarket checkouts

Concept A scores 34% higher on emotional connection and purchase intent compared to the category benchmark, indicating a significantly stronger resonance with the target audience.

Overall Appeal by Concept

Concept A

54%

Concept B

36%

Concept C

10%

Expanded Insights

Concept A’s strength appears to stem from its ability to align closely with the lifestyle and values of the target audience—women aged 25–45 who are health-conscious, urban, and regular grocery shoppers. Respondents frequently highlighted the relatability of the messaging, particularly its focus on everyday wellness, convenience, and balanced living. The tone was perceived as authentic and supportive rather than overly promotional, which contributed to higher trust and engagement.

sample report

See what the report looks like.

Every experial study delivers a board-ready report with statistical analysis, visualizations, and decision recommendations. Here’s an example for this use case.

DOWNLOAD SAMPLE REPORT (PDF)

[easily understandable report]

[04]

Choose Your Sample

Your Audience, Your Way.

Every study starts with the right audience. DARVIS recommends an approach based on your briefing, with full control.

Your own customers

Send the study directly to your existing customer base or community panel. Ideal when you want feedback from people who already have a relationship with your brand or product.

External Human Panel

Access 10M+ real panelists matched to your exact target profile. Ideal when you need statistically robust results before a high-budget media decision, or when your target audience is very specific.

Synthetic audience

Get directional results in 30 minutes when you need to screen multiple concepts quickly before a creative review, or when speed matters more than final validation. Also ideal for hard-to-reach audience profiles.

“We tested four campaign concepts in one afternoon . What used to take six weeks and a significant agency budget was done before our next team meeting”