Ad & Creative Pre-Testing

Know What Resonates Before You Build.

Test Your Campaign

Before You Spend.

Know What Resonates Before You Build.

Test new product concepts, features, and positioning ideas with your target audience before you commit time, money, or resources.

Run your first study

download sample report

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THE PROBLEM

Most Concepts Are Killed Too Late or Not at All.

Concept testing is highly valuable—but rarely done.

Traditional studies cost €20,000+ and take 4–6 weeks to complete.

Most smaller ideas go untested, allowing weak concepts to persist.

Teams risk wasted development effort and costly pivots by validating too late.

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Compounding Intelligence

How experial solves it.

Describe your campaign and target audience in plain language. DARVIS designs the study, ALFI simulates your audience, and you receive a ranked comparison of your concepts within 30 minutes.

Run your first study

Prompt

We’re developing two premium coffee blends for urban daily coffee drinkers: specialty Arabica blend with chocolatey and fruity notes, and a South Indian-style Robusta and chicory blend designed for quick, frothy preparation. Which blend would customers prefer, and what factors would drive purchase intent?

Target audience

Age Range

18-34

Consumption Habit:

Daily coffee drinkers

Preference Level:

Premium-oriented consumers

Location Type:

Urban residents

Lifestyle Traits:

Convenience-focused, quality-conscious

Location Type:

Urban residents

The specialty Arabica blend leads significantly on premium perception, uniqueness, and purchase intent, while the South Indian instant blend performs strongly on convenience and familiarity.

Purchase Intent by Concept

Uniqueness

Relevance

Purchase Intent

Convenience

Specialty Arabica blend

Robusta - chicory blend

Expanded Insights

The Arabica specialty blend resonated most with consumers who associate coffee with ritual, craftsmanship, and lifestyle identity. Respondents perceived the blend as sophisticated and authentic due to its sourcing from Chikmagalur and the presence of detailed tasting notes such as chocolatey, nutty, and fruity. Consumers interested in café culture and manual brewing methods expressed higher emotional engagement and stronger willingness to pay a premium for the product.

sample report

See what the report looks like.

Every experial study delivers a board-ready report with statistical analysis, visualizations, and decision recommendations. Here’s an example for this use case.

DOWNLOAD SAMPLE REPORT (PDF)

[easily understandable report]

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Choose Your Sample

Your Audience, Your Way.

Every study starts with the right audience. DARVIS recommends an approach based on your briefing, with full control.

Your own customers

Ideal when you want to test a concept with people who already use your product or service their context makes the feedback more specific and actionable.

External Human Panel

The right choice when you need a representative sample across a broader market, or when the concept decision is final and requires statistical confidence before development investment.

Synthetic audience

Best for early-stage screening when you have multiple concepts and need to eliminate weak options quickly and cheaply before committing to human validation. Also useful for augmenting small existing panels.

We now test every major product concept before it goes to development. The cost of running a study is negligible compared to what we save by killing bad ideas early