PRICING
Run research yourself with experial or let our research team handle the entire project for you.
Trusted by teams at
[01]
run it yourself
Choose a plan based on how much research your team runs. Each plan includes monthly research credits - shown here as the number of studies you can typically run.
10,000 credits
≈ 1 synthetic study
Synthetic panel
Agentic research workflows
Research report (not downloadable)
Unlimited seats
E-mail support
Pro
For fast-moving teams running continuous research.
€500
/ month
€6,000 / yr on annual billing · shared across unlimited users
CREDITS / MONTH
40,000 credits
WHAT YOU CAN RUN
≈ 5 synthetic studies
OR ≈ 5 internal-panel studies
INCLUDED — EVERYTHING IN TRIAL, PLUS:
Human panel management (shared participant ownership)
Index
Data export (PDF, CSV)
experial branding
Credit rollovers
On-demand credit top-ups
User roles & permissions
Growth
Advanced controls and power features for growing departments.
€1,000
/ month
€12,000 / yr on annual billing · shared across unlimited users
CREDITS / MONTH
75,000 credits
WHAT YOU CAN RUN
≈ 10 synthetic studies
OR ≈ 10 internal-panel studies
OR ≈ 2 external-panel studies
INCLUDED — EVERYTHING IN PRO, PLUS:
Human panel management (exclusive participant ownership)
External human panel access (400m+ panelists)
PPTX export
Custom branding
Team workspace
Priority support
Enterprise
Built for large orgs needing flexibility, scale, and governance.
Custom
Volume-based pricing · platform fee incl. Customer Success
CREDITS / MONTH
Volume-based credit pricing
WHAT YOU CAN RUN
Scaled to your research volume
INCLUDED — EVERYTHING IN GROWTH, PLUS:
Volume-based credit pricing
Dedicated success manager
Dedicated support
All paid plans include Customer Success — the first 3 studies are run hands-on with you.
Credit volumes reflect each plan’s stated study capacity; experial calculates credit usage automatically.
The credit costs shown for studies are based on recently observed usage and may change slightly over time.
[02]
credits, in plain terms
Credits measure research costs by sample, participants, and questionnaire length. Experial uses a consistent benchmark for easy plan comparison.
Benchmark study
100 participants × 15 questions
SAMPLE TYPE
CREDITS
Synthetic (AI) · fastest, lowest cost
7,500 credits
Internal panel · your own participants
7,500 credits
External panel · recruited audience
37,500 credits
From credits to studies
Your monthly credits ÷ the cost per study = how many studies you can run.
Pro
40,000 cr
≈ 5 synthetic / internal studies
Growth
75,000 cr
≈ 10 synthetic / internal, or ≈ 2 external
An external sample costs about 5× the credits of a synthetic or internal-panel study of the same size. experial meters and calculates all credit usage automatically.
The credit costs shown for studies are based on recently observed usage and may change slightly over time.
[04]
the right sample
Different questions need different evidence. Pick the sample that fits the decision you’re making.
Synthetic
Best for speed and iteration
AI-generated participants to explore hypotheses, test concepts and iterate before spending on human research.
Lowest cost
Fastest turnaround
7,500
cr / study
Your panel
Best when you have participants
Use your own participant pool to run research repeatedly with people you know and control.
Real people
Existing audience
7,500
cr / study
External panel
Best for a specific audience
Recruit real participants through external providers when you need scale, segmentation or audiences you don’t already have.
Real people
Broad reach
Higher sample cost
37,500
cr / study
[06]
what’s included
Research design
Participant recruitment
Presentation
Fieldwork
Analysis
Expert support
Questionnaire development
Research report
Run it yourself
Start with experial and run your first study today.
Let us run it for you
Tell us what you need to learn and we’ll design the study.
